If you’re serious about using Instagram to grow your business, then learn more about the Insta Growth Accelerator program from BossBabe Natalie Ellis. With over 2.2 million followers, they’ve got the strategy… but will it work for you?
Let’s start this out with a multiple-choice question. Which is your approach to email marketing for your business? A) I hate getting emails, so I don’t send them.B) I guess I should have an email list, but I don’t know where to start.C) I have a list, but I could be doing more with it.D) …
When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography? That’s what you usually get on your brand board – and where most graphic designers leave off. Brand guides go a step farther to cover everything that goes into your brand, including details on …
If you’ve been hanging out here at all, then you probably know that I’m a big advocate for having a website for your business – whether you’ve been in business for 30 days or 30 months. (If you’ve been in business 30 years, then you’re probably not reading this! 🙂 One of the first things …
Picking the Right Website Management System for Your Small Business Read More »
One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme, here are five things to do before you make your website. If you’ve already built your website, that doesn’t mean you should skip this post. …
Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: “Don’t spend your vacation behind the keyboard! Buy these bundles and save time!” “Just add your own branding, and you can have 60 blog posts ready in just a few hours!” “Creating your own …
Don’t Purchase Pre-Made Content Bundles ( & What to Do Instead!) Read More »
If you’ve been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!
There’s an ugly little habit I’ve seen floating around online… ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of “content” or workbook. Example #2: 62 ways to get visible – which includes things like participating on websites that no longer exist. Example #3: A …
Have you ever seen one of those ads that promotes “only 10 copies left” – just to discover that the product is an eBook? Or “Only 3 seats left”… in an on-demand course? These are both examples of artficial scarcity in marketing messages. My Experiences with Scarcity Marketing Messages About 10 years ago, I started running …
Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they’ve taken the online marketing space by storm. I’m talking about those webinars that are framed to look live – right down the fact that they have a Q&A component. Then once you get …
