Bad Lead Magnets

There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…

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The Problem with “Live” Webinars

Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm.  I’m…

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