Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…
Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm. I’m…
I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…
The KonMari method doesn't just apply to your bookshelves and drawers. Learn how you can apply the KonMari method to your marketing to simplify, streamline and get better results!
Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with…
Crawl, walk, run and fly: The 4 stages of scaling website analytics (MarketingLand): Most people don't love the idea of digging into their website analytics (or any of the other…
Marketing is easier when you're not trying to rely on your gut instincts to make decisions. Instead, learn to trust the data to see what's working and what's not - then come up with a plan to improve!
LinkedIn is officially the business-to-business social media platform. Individual profiles are essentially online resumes, and your LinkedIn connections are primarily people with whom you have a professional or educational relationship.…
Out of the big four social media platforms, Instagram is the most visual. In fact, when you check out your feed, Images are front and center with captions demoted to…
Twitter may have started out as a micro-blogging platform in 2006, but it’s quickly become a social media phenomenon. With updates limited to 280 characters (originally 140 at launch), it’s…
