Let’s start this out with a multiple-choice question. Which is your approach to email marketing for your business?A) I hate getting emails, so I don't send them.B) I guess I…
When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography?That’s what you usually get on your brand board -…
If you've been hanging out here at all, then you probably know that I'm a big advocate for having a website for your business - whether you've been in business…
One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme,…
Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: "Don't spend your vacation behind the keyboard! Buy these…
If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!
There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…
Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…
Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm. I’m…
I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…
