What I Read – January 18, 2019

  • Post category:What I Read
  • Reading time:2 mins read

Crawl, walk, run and fly: The 4 stages of scaling website analytics (MarketingLand): Most people don't love the idea of digging into their website analytics (or any of the other…

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Trust the Data

Marketing is easier when you're not trying to rely on your gut instincts to make decisions. Instead, learn to trust the data to see what's working and what's not - then come up with a plan to improve!

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Amplification Channel: LinkedIn

  • Post category:Uncategorized
  • Reading time:5 mins read

LinkedIn is officially the business-to-business social media platform. Individual profiles are essentially online resumes, and your LinkedIn connections are primarily people with whom you have a professional or educational relationship.…

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Amplification Channel: Instagram

  • Post category:Uncategorized
  • Reading time:5 mins read

Out of the big four social media platforms, Instagram is the most visual. In fact, when you check out your feed, Images are front and center with captions demoted to…

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Amplification Channel: Twitter

  • Post category:Social Media
  • Reading time:4 mins read

Twitter may have started out as a micro-blogging platform in 2006, but it’s quickly become a social media phenomenon. With updates limited to 280 characters (originally 140 at launch), it’s…

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Amplification Channel: Facebook

  • Post category:Social Media
  • Reading time:8 mins read

Facebook is the first platform most people think of when they hear about social media. There are over 2.23 billion monthly active users worldwide on Facebook, as of June 30, 2018…

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What I Read – January 11, 2019

  • Post category:What I Read
  • Reading time:3 mins read

Sales and Marketing Lessons from the Top 100 SaaS Companies of 2018: If you’re running a small business, you may be wondering what you have in common with the top…

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4 Tips for Marketing Consistency

First, let's talk about why consistency is hard for so many people. Many of us are focused on the destination, rather than the journey.  It’s the same challenge that we…

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What is Customer-First Marketing?

  • Post category:Find your Audience
  • Reading time:3 mins read

There are a lot of types of marketing out there - content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these…

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