Creating Your Brand Guide

  • Post category:Build Your Brand
  • Reading time:16 mins read

When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography?That’s what you usually get on your brand board -…

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Should You Send Cookies with Sales Pitches?

  • Post category:Build Your Brand
  • Reading time:3 mins read

I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so closely related that I didn’t want to skip over this…

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Build a Magnetic About Page

  • Post category:Build Your Brand
  • Reading time:3 mins read

One thing that virtually every website has – no matter what industry, whether promoting an online business or offline – is an About page. Your About page is where you…

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Features vs Benefits

If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…

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