Bad Lead Magnets

There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…

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What is Customer-First Marketing?

  • Post category:Find your Audience
  • Reading time:3 mins read

There are a lot of types of marketing out there - content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these…

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Features vs Benefits

If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…

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