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Make Marketing Fun Again

Make Marketing Fun Again

Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with it! Here are some ways I’ve found to make marketing fun again:  Test a new platform (or a new feature on an existing platform)! Yes, I …

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4 Tips for Marketing Consistency

First, let’s talk about why consistency is hard for so many people. Many of us are focused on the destination, rather than the journey.  It’s the same challenge that we face with the resolution of losing weight or getting fit. There’s no magic wand or special pill that will give us six-pack abs or chiseled …

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5 Marketing Resolutions for 2019

While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019.  Today’s kicking off a 6-week series on five marketing resolutions you should make for 2019 – starting with an overview of the resolutions. Each following week, …

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Why Brand Matters

Hey Brandi,  I keep reading about brand in marketing. I’m just starting out – is this really something I need to worry about?  Oh, brand. It seems like one of those big mysteries of the universe (much like baking a great cream pie or ever being able to do full Camel pose in yoga is …

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Marketing: Just Start

Hey Brandi, There’s so much information out there about marketing and marketing plans. It’s overwhelming. I have no idea where to start. Can you help? You’re right – the internet is full of marketing advice (including this site!) It’s overwhelming, even for me – and marketing is my full-time job. It’s easy to get caught …

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What is Marketing?

Hey Brandi, what is marketing?  This is one of the most confusing questions of all, so it’s a great thing to get started with. The AMA (American Marketing Association) defines marketing as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and …

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Welcome!

Thanks for visiting Hey Brandi! I’m so glad that you’ve decided to invite me along on your marketing journey. And it is a journey that every business person takes. Journeys are better with friends. 🙂 Of course, every road trip usually comes with a few ground rules. Here are mine: When you have a question, all …

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