Confidence in Marketing

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Hey Brandi, I'm excited about my business, but I'm nervous to start marketing. What if people shut me down, or worse - ignore me altogether? How do I deal with competitors?…

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Amplification Channel: LinkedIn

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LinkedIn is officially the business-to-business social media platform. Individual profiles are essentially online resumes, and your LinkedIn connections are primarily people with whom you have a professional or educational relationship.…

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Amplification Channel: Instagram

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Out of the big four social media platforms, Instagram is the most visual. In fact, when you check out your feed, Images are front and center with captions demoted to…

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What is Minimum Viable Marketing

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Today’s businesses have more choices than ever when it comes to promoting their business. From traditional channels like billboards and print ads to the latest social media platforms (and everything…

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