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I get it. You didn't start your business to figure out how often to post on Instagram or what new trick there was to get to the top of a Google search.
Here are the four most popular ways people design their marketing strategy:
- Take a look at the competition and try to follow their lead
- Try every technique you see promoted as the new “must-try” method – no matter what industry it's in
- Order branded “stuff” like t-shirts and tote bags and count that as your marketing for the year
- Ignore marketing all together and rely on the belief that the quality of your product will magically attract clients
Even with a degree in marketing, I've done all of these and worked with hundreds of business owners who did the same.
That's why I can tell you that none of these techniques work over the long term.
But the strategy that you develop with Minimum Viable Marketing does work. Plus you'll know how to adjust and change so that it keeps working, month after month, year after year.